Blog
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J+J/Invision Brings Industry and Art Together Wednesday, February 24, 2010
J+J/Invision has unveiled Fusion, a new program that brings art and carpet together with featured creative work in the company’s product marketing. Fusion will feature local artists in an effort to support and acknowledge the continually growing art communities in Chattanooga and Dalton.
When marketing a product, J+J/Invision creates a room scene to give designers a perspective of the carpet installed, along with the scale of the actual pattern. During such photography sessions, one artist will be featured per product with their artwork shown throughout the various installations. Photos will be placed on the product architect folders and distributed to design firms across the country and around the world.
The artists will be recognized in the architect folders, featured on J+J/Invision’s website and included in various Fusion marketing materials. The company will also coordinate “meet the artists” events, offering the artists a chance to mingle with designers, architects and industry professionals who specify corporate art for commercial spaces.
“We feel that it is important give this talented community an opportunity to showcase their work in a non-conventional way. Our desire is to expose featured artists to designers across the country that could utilize their artwork when designing a space,” said Jenny Rogers, Director of Marketing for J+J/Invision.
The company recently selected a Fusion artist for its newest product, Rusted. The featured hand blown glass, Lilt, was created by Kerrick Johnson of Chattanooga, TN.
Featured artists will be chosen by J+J/Invision. For more information about Fusion or to submit a piece contact Jenny Rogers at .(JavaScript must be enabled to view this email address).
